上海翻译公司完成艺术专业领域英文翻译

时间:2018-03-14 08:53 来源:未知作者:dl 点击:次

上海翻译公司完成艺术专业领域英文翻译

Thisisourbrandideal,itisourreasonforbeing—ourpurpose.Itinspireseverythingwedoasacompanyandasabrand.Injustafewwordsitcaptureswhoweare,whatwedoandwhywedoit.Itissopowerfulforonesimplereason.It’sthetruth.Whoweare:RelentlessdiscoverersWhatwedo:InnovateforallWhywedoit:CreatepossibilitiesAttheheartofourvisualidentityisasimpleideainspiredbyourbrandideal:lookthroughtodiscover.It’suptoyou.Samsung’svisualidentityisseenworldwide—oneverythingfromtinymobilephoneadstothefaçadeofourflagshipstores.Eachappearancemakesanimpression,andcollectivelytheseimpressionsformourbrand.Considerthisbookyourtoolbox.Useittohelpbuildourvisualidentityconsistentlyandcreatively.Ifwealldothissuccessfully,peopleallovertheworldwillunderstandtheessenceofourbrandtoacceleratediscoveriesandpossibilities.16 Wordmark19 Wordmarkcolor20 Wordmarkclearspace/minimumsize21 Wordmarkdon’ts22 Wordmarkplacement23 Wordmarkandpartnershiplogos24 Wordmarkandpartnershiplogocollections25 Wordmarkandsponsorshiplogos26 Lettermark27 Lettermarkcolor28 Lettermarkclearspace/minimumsize29 Lettermarkdon’tsThewordmarkisthebrandOurwordmarkisourmostvaluablevisualasset.Itperfectlyexpressesourbrand.Theanglerepresentsaccelerationwhilethelettersbreakingoutoftheellipserepresentgoingbeyondboundariestodiscovernewpossibilities.Weusethesimplifiedversionofourwordmarkonproductsandinotherspecificapplicationswhereitmakesaestheticsenseandenhancesclarity.TheSamsungwordmarkisusedonalmostallcommunications,bothinternalandexternal.TheGridThewell-orderedgridofourwordmark—withitsstronglyhorizontalandverticallines—representstheengineeringdisciplinethatdrivesproductdevelopment.AccelerationangleTheangledellipserepresentsacceleration,orourspeedofinnovationandongoingdrivetodelivernewtechnologytotheworld.BreakoutThelettermarkbreakingoutoftheellipsefurtherexpressesthebrand’scommitmenttopushinnovation.Samsung’sprimarywordmarkcolorisSamsungBlue(Pantone286).ThewordmarkisalwaysuppercaseandencapsulatedintheSamsungellipse.Itshouldbeusedasthewordmarkofchoice.Thewordmarkshouldbeplacedonawhitebackgroundasoftenaspossible.Ifwhiteisnotpossible,useagreybackgroundwithnomorethana20%blacktint.Onlyusetheblackversionofthewordmarkwhencolorprintingisnotanoption.Inthesecases,usetheblackSamsungwordmarkonawhitebackground.Ifwhiteisnotpossible,useagreybackgroundwithnomorethana20%blacktint.Wordmarkclearspace/minimumsize Wordmarkdon’tsClearspacereferstothespacearoundthewordmarkthatseparatesitfromotherelementssuchastextandtheoutsideedgesorbordersofprintedmaterials.AminimumamountofclearspacemustsurroundtheSamsungwordmark.ThisspaceisequivalenttothewidthoftwoSamsung“S”figuresaroundallsidesofthewordmark.Whendesigning,placetheSamsungwordmarkformaximumimpactandwheneverpossible,usealargeramountofvisuallyuninterruptedspace,orclearspace,aroundourwordmark.Seebelowforexamples.TheintegrityoftheSamsungwordmarkmustberespectedatalltimesandshouldnotbealteredinanyway.DONOTlinkelementsincludingnames,logosorsymbolstotheSamsungwordmark.ClearspaceSamsungwordmarkclearspaceequalsthewidthofSx2aroundalledgesofthewordmark.MinimumprintsizeTomaintaintheintegrityofthewordmarkinprint,aminimumheightof5mmhasbeenset.Thewidthshouldbeproportional.HeightSx2DONOTrecreatethewordmark. DONOTdistortthewordmark.WidthSx2MinimumdigitalsizeTomaintaintheintegrityofthewordmark,aminimumheightof8pxhasbeenset.Thewidthshouldbeproportional.ThepreferredSamsungwordmarkplacementisinthebottomrightcorneroflayouts(withrespecttotheclearspacerules).Thewordmarkcanbeplacedinthetoprightorleftcornerswhenthereisn’tenoughspaceinthebottomrightcorner,butitisstillnecessarytorespecttheclearspacerules.Thepartner’slogoshouldbevisuallyequivalenttoSamsung’swordmarkinsize.Boththepartner’sandSamsung’sidentifierscanbelarger,orsmaller,thanthatofeachotherdependingonmarketingconditions,contributionstothepartnership,orthetypeofmarketingmaterial.However,theminimumsizeof20mmshouldbeobservedtoensureconsistencywithinSamsung’scorporateidentity.Equivalentsizelogos Adescriptivephraseindicatingthealliancemaybeadded,itmustuseSamsungInterFaceRegular.ExceptionClearspacerulesmustbefollowedineveryinstance.TheSamsunglettermarkisavisualidentifierthatisreservedforsituationswherethewordmarkcannotbeapplied.Belowaresomeexamplesofusage.TheSamsunglettermarkisusedasthemainbrandingonproduct.TheSamsunglettermarkisusedonSamsungstoresignage—interiorsandexteriors,attradeshowsandincorporateevents.Samsung’sprimarylettermarkcolorisSamsungBlue(Pantone286).Thelettermarkisalwaysuppercase.Samsung’slettermarkcanreverseoutofSamsungBlueorblack.Theonlyoccasionsthatwillrequireablackversionofthelettermarkarewhencolorprintingisnotanoption.Inthesecases,usetheblackSamsunglettermarkonawhitebackground.Ifwhiteisnotpossible,useagreybackgroundwithnomorethana20%blacktint.TheSamsunglettermarkshouldbeplacedformaximumimpactandshouldrespecttherulesofclearspace.Clearspaceseparatesthelettermarkfromotherelementssuchasheadlines,textandtheoutsideedgesofprintedmaterials.Aminimumamountofclearspacemustsurroundthelettermark.ThisspaceisequivalenttothewidthoftwoSamsung“S”figuresaroundallsidesofthelettermark.Wheneverpossible,usealargeramountofvisuallyuninterruptedspace.TheSamsunglettermarkshouldnotbeusedasaprimarymarkinadvertisingorothercommunications.SamsunglettermarkclearspaceequalsthewidthofSx2aroundalledgesofthelettermark.MinimumprintsizeTomaintaintheintegrityofthelettermarkinprint,aminimumheightof5mmhasbeenset.Thewidthshouldbeproportional.HeightSx2WidthSx2MinimumdigitalsizeTomaintaintheintegrityofthelettermarkinprint,aminimumheightof8pxhasbeenset.Thewidthshouldbeproportional.DONOTusetheSamsunglettermarkandwordmarknexttoeachotherincorporatebranding.DONOTusetheSamsunglettermarkinconjunctionwithanyothernames.Thisincludesdivisions,productnames,partnerships,etc.DONOTusetheSamsunglettermarkastheprimarymarkincommunications.OurprimarypalettereflectstheactualSamsungbrandcolorsaswellasthefeelingoftheSamsungbrand.Thebrightcolorsofoursecondarypaletteareusedtoaddfriendlinesstothesystem,whilethegreyshadesareusedtolendapremiumfeeltothesystem.Thesecondarypaletteshouldbeusedforinformationalgraphicsandsymbols.SecondarypalettePMS7548CCMYK0/12/98/0RGB255/198/0HEXFFC600PMS1505CCMYK0/73/96/0RGB244/92/16HEXFF6900PMS185CCMYK0/93/79/0RGB228/0/43HEXE4002BPMS2395CCMYK26/90/0/0RGB200/0/161HEXC800A1PMS2725CCMYK76/76/0/0RGB104/91/199HEX685BC7PMS2935CCMYK100/52/0/0RGB0/87/184HEX0057B8PMS2995CCMYK83/1/0/0RGB0/169/224HEX00A9E0PMS320CCMYK96/0/31/2RGB0/156/166HEX009CA6SamsungBlueisusedforthewordmark,lettermark,andasanoptionforheadlines,subheadsandtohighlightimportantpointswithinbodycopy.CoolGrey9Cisthemost-usedcolorincommunicationsformostbodycopyandsomeheadlines.Whiteisusedtocreateaclean,openfeeling.SkyBlueisusedforheadlines,subheadsandpointswithinbodycopy.ItbringstheSamsungsystemtogetherbyappearinginlayoutcopyaswellasalllifestylephotography.IvyPlatinumSilverPebblePMS354CCMYK81/0/92/0RGB0/177/64HEX00B140CMYK0/0/0/10RGB230/231/232HEXE7E7E8PMSPantoneSilverCCMYK0/0/0/43RGB136/139/141HEX888B8DPMSCoolGrey8CCMYK23/16/13/46RGB166/169/170HEXA6A9AACloudCoalPMSCoolGrey11CCMYK0/0/0/70RGB83/86/90HEX53565ACMYK0/0/0/100RGB0/0/0HEX000000ColorpaletteinusePrimarypaletteUseSamsungBlueandSkyBluetypetocreatecommunicationhierarchyandaddemphasiswithincopy.SecondarypaletteSecondarycolorsalignwithlifestylephotographyaddemphasiswhilecreatingaconnectionbetweentypeandimage. SamsungBlueandSamsungSkyBlueaddemphasisandhierarchy.
Useaccentcolorsfromthesecondarypalettetoaddemphasistocopy.Theselectedcolorshouldalignwiththelayoutimage.42 SamsungInterFace44 Typographyexamples44 Digitalusage46 Productnametypography47 Globaltypography48 WordFrametypography49 WordFrametypographyexamplesIt’sourtypeConsistentuseoftypewillhelpunifyourbrand.SamsungInterFaceisversatile,easytoreadandfriendly,soitworkswellforanymessage.We’vecustomizedthedetailstomakeitdistinctivelySamsung.RUsethismostoftehetime.gularIUsethitsforsubtleeamphasisandquoltations.icBUsethisforboldempohasis.ldBUsethistocreateWoLrdFrames(seepaAge124forinformationConcreatingWordFramKes). SamsungInterFaceisourproprietaryfont.Itwascarefullydesignedasanextensionofourbrand.Theletterformsincludedetailssuchastheaccelerationangle.Therearefiveweights:Regular,RegularItalic,Bold,BoldItalicandBlack.Thefontsshouldbeusedwithoutalteration,includingchangeofshape,dropshadowsoroutlines.SamsungInterFaceRegularisusedinbodycopy,headlines,subheadsandproductnames.SamsungInterFaceLetterformdetails10˚accelerationangleABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789ModernizedletterformsTypographyexamplesThisisanexampleofhowtouseSamsungInterFacewiththeappropriatetypesizeandleadinginalayout.HeadlineHeadlineHeadlinesareSamsungInterFaceRegularinSkyBlueorSamsungBlueBodycopyBodyCopyisCoolGrey9CsetinSamsungInterFaceRegular.SamsungInterFaceBoldandItalicareusedforemphasis.Secondarycolorscanbeusedsparinglytoaddfriendlinessandvibrancy.ProductnamelockupBodycopyDigitalusageArialRegularandArialBoldshouldbeusedfordesktopapplicationsinanon-graphicartworkenvironmentsuchaslivetextinwebsites,MicrosoftWord®andPowerPoint®documents.ProductnametypographyAllproductnamesarecreatedwithSamsungInterFaceRegular.Followtheseguidelinesstep-by-stepwhencreatinganyproductname.GlobaltypographyWhencreatingSamsungcommunicationsinnon-Romanlanguages,suchasArabic,Chinese,HindiandThai,usethefontsspecifiedonthispage.HorizontalproductnamelockupBlackSentencecaseCoolGrey11CUppercase,settrackingto75inIllustratororInDesignSamsungNPRODUCT NAMESpacingiswidthofacapital“N”VerticalproductnamelockupNon-Romantypeface:Arabic/Frutiger®Arabic55RomanNon-Romantypeface:Chinese/MHeiHKMediumNon-Romantypeface:Hindi/KrutiDevLeadingisheightof“x”fromSamsungSaxmsungPRODUCT NAMENon-Romantypeface:Thai/PSLKittihadaWordFrametypography WordFrametypographyexamplesSamsungInterFaceBlackhasbeencreatedsolelyforuseasaWordFrame.Thefontisonlyavailableinuppercaseandshouldbetreatedwithtighttrackingandleadingforclarityandaestheticimpact.OnlyonetothreewordsshouldeverbeusedtocreateWordFrames.DONOTuseSamsungInterFaceBlackasaheadlineorinbodycopy.Note:Seepages124–129formoredetailsoncreatingWordFrames.Intheexamplesbelow,SamsungInterFaceBlackhasbeenpairedwithcolorfulcrispimagesthatcontrastwellwiththeheavytype.Thekerningisverytightsoaneffectivewindowcanbecreated.Inbothinstancestheimageisrecognizablethroughthetype,butisnottoodetailedsoastomakeitdifficulttoreadorconfusethemeaningoftheword.SAMSUNGINTERFACEBLACKUsedforcreatingaWordFrameonly,andalwaysinuppercase.ABCDEFGHIJKLMNOPQRSTUVWXYZLifestylephotos52 Lifestylephotographyprinciples66 Artdirection70 Postproduction74 PhotographyviolationsProductphotos78Artdirection87 Photographydon’tsObjectphotos88 Objectphotos1picture=1,000words(approximately)Ourlifestylephotoscapturecandidmoments.Theyshowpeoplediscoveringnewpossibilitiesthroughourproducts.52DesignElements|LifestylePhotosLifestylephotographyprinciplesThesefourkeyphotographicprinciplesallowustotellauniquelySamsungstory:AuthenticitySimplicityDiscoveryNaturalvibranceDesignElements|LifestylePhotosAuthenticityOurstoriesareabouttheconnectionsrealpeoplemakewithSamsungproductsandhowwebecomeapartoftheirdailylives.Ourphotographyshouldcapturetheseeverydaymomentsandfeelnaturaltotheaudience.TechniquesDepthoffieldWithnormalvision,whatwecanfocusoniscrisperthanthesurround-ingedges,whicharemoreblurred.Ashallowdepthoffieldaddsasenseofrealismbymimickinghowweactuallyseethings.CandidCasualandmorenaturalscenarioslendacandidfeeltotheimages,aidedbyavoyeuristicpointofviewthroughblurredforegroundobjects.NoeyecontactActorsshouldneverlookdirectlyatthecamera,allowingthecandidcaptureofemotivestories.DesignElements|LifestylePhotosSimplicityLessismore.Westrivetocreatesimpleandintuitiveuserexperiencesandourphotographyshouldreflectthisidea.Itshouldbeclearandeasytounder-stand.Compleximageryisabarriertocommunication;itconfusesourmessageofbeingopentopossibilitiesanddiscoveries.TechniquesFocusShallowdepthoffieldminimizessurroundinginformation,allowingtheviewertofocusontheprimarysubject.FramingAsimplifiedbackgroundsupportsafocusedphotograph.GenuineStylingshouldstrivetoachieveagenuinebutpremiumfeelthatelevatesthebrandwhilecreatingrealscenarios.Modelsshouldlooklikerealconsumers—young-minded,stylishlydressed.Solidcolorsandsimplepatternsarepreferredinordertokeepfocusonthesituation.DesignElements|LifestylePhotosDiscoveryThroughourproducts,peopleareconstantlydiscoveringnewpossibilities.Ourobjectivewithlifestylephotographyistocapturethesemomentsofwonderandjoy.Whenpossible,showsubjectsengagingwithSamsungproductsandrememberthegoalofcreatinganimagethatconveysanemotivevisualstory.Whetherdirectlyorindirectly,wewanttoconveyasenseofinspireddiscovery.TechniquesLookinginThevoyeuristic,shallowdepthoffieldgivestheviewerasenseofherownmomentofdiscovery,asifshehashappeneduponasceneworthstoppingfor.RealreactionsActorsshouldinteractwithrealworkingproductstoenhancetheirabilitiestoreactnaturally.Forexample,thephotographermaydirecttheactortowatchanawe-inspiringdocumentaryontheSmartTVtocaptureasenseofwonderontheactor’sface.EmotionalrangeFacialexpressionsshouldnotbeexaggerated.Eachscenarioshouldbeshotlikeamotioncapturewiththesubjectsactingoutashortscene.Thisallowsthephotographertocapturearangeofexpres-sionsfromsubtletoovert.NaturalvibrancyBright,vibrantcolorsrepresentthepositive,upliftingpersonalityoftheSamsungbrand.Vibrancyenhancesthemomentsofdiscoverythatwedeliverthroughourproducts.SkyBlueisabrandcolorandshouldbeutilizedinsomewaywithineveryimage,whethersubtlyorboldly.TechniquesColorfulUsenatural,vibrantcolorswhichareinspiredbythecolorpalette.Don’toverusecolorVibrancymustbebalancedwithsimplicity.Toomuchcolorcanleadtoacompleximage.NaturalvibrancyexamplesBluepaletteUsingarangeofblues,especiallybrighterblues,givesanoverallbrandedfeeltoourphotography.Thefocalpointoftheimageshouldbethebrightestcolor.SecondarycolorsThesecolorsexistinoursystemtocomplementourvibrantbluesandtocreatecontrast.Theyshouldbeusedsparinglyandinsmallamounts. ArtdirectionArtdirectionplaysakeyroleinbringingphotographytolife.Alldecisionsshouldbemadetosupportthefourkeyprinciples:Authenticity,Simplicity,DiscoveryandNaturalVibrancy.ArtdirectionPeopleOurphotographyshouldshowrealpeople,havingrealexperiences.Theyshouldrepresentthewideculturalandethnicmixoftheworldaroundus.- Wideethnicmix- 4to50yearsold- Young-mindedandstylishPersonalityThepersonalitiesofsubjectsreflectonourbrand’spersonality.Castforactorsthatmeetthesecriteria:- Curious- Positive- Spontaneous- Genuine- ApproachablePeoplePersonalityHairandmake-upWardrobeLightingFramelocationArtdirection ArtdirectionHairandmake-up- Everyday- Stylish- Natural- Fresh- Situationally-appropriate- ApproachableWardrobe- Fashionablebutnothigh-fashion- Colorful- Tasteful- Premiummaterialandflatteringfit(nottooloose,nottootight)- SituationallyappropriateLightingNaturallyoccurringlightsourcesconsistentwiththesetting.- Sunshine- Product(TV,laptop,etc.)- HomelightingFramelocationInordertoworkwithintheFramesystem,photographymusthaveinformationoutsidetheframedcomposition.Arangeofshotsshouldbetakenforvariousorientations,e.g.horizontal,vertical,square. PostproductionPostproductionplaysakeyroleinensuringthatphotographyfaithfullycapturesourkeyprinciples.Toachievethebestresultsforyourfinalimage,followthefourkeytenetsofpostproduction:PostproductionBeforeTheoriginalimage,pickedfrommanyphotographs,inherentlypossessesallofthekeylifestylephotographyprinciples.AfterTheimageisthenoptimizedbyfollowingthepostproductionprinciplesoffocus,contrast,colorvibrancyandattentiontodetail.Seepages72–73.FocusContrastColorDetailsPostproduction PostproductionFocusToreinforcetheshallowdepthoffieldandcreatemorefocusontheprimaryelement,youmayneedtomaketheforegroundimagesmorevibrantandsharp,whilethebackgroundimagesmaybesofterandlesssaturated.Alwaysmaintainanaturalvibrancy.ContrastAddingcontrasttotheprimaryelementcreatesdefinitionandimpact.Inthiscase,it’sthelittlegirlandtheproduct.ToensurelegibilityofFrames,brightwhiteareasoftheimageshouldbeminimized.Here,foliagehasbeenaddedtothebackground.ColorColoradjustmentsshouldbemadetokeepthelevelofvibrancyconsistentacrossallimages.EveryeffortshouldbemadetoensurethatthecolorSkyBlueisrepresented,whilemaintainingnaturalvibrancy.DetailsThefollowingdetailsshouldbeconsideredinpostproduction.Wewanttostrivefor:- Naturalandclearskintone- Brighteyes- Stylishandneatenedhair(nostrays)- Naturallywhiteteeth- Well-fittedandwrinkle-freeclothing PhotographyviolationsDONOTuseaphotowitheyecontact.Photographyshouldfeelcandid.DONOTuseartificialsettingslikeawhitebackdrop.Backgroundsshouldfeellikearealplace.DONOTuseimageswithfakeemotionsorsmiles.Allemotionscapturedshouldfeelauthentic.DONOTuseblackandwhite,orheavilydesaturatedimagery. DONOTUseoverstylizedorstudiolighting. DONOTusestrongphototreatmentsoreffects.DONOThavethemodellookoverlyserious,sadorangry.Photographyshouldfeelpositive.DONOTusephotographywherethescenehasalackoffocusandistoocomplex.It’saboutqualityOurproductphotosareelegantlysimple,emphasizingthequalityofdesignandmaterialsineverythingwecreate.76ArtdirectionTherearefourkeyprinciplesforproductphotographythathelpusrepresentourproductsinadistinctway:PlatinumbackgroundEdgecontrastPhotographyanglesBalancedlightingPlatinumbackground EdgecontrastOurproductphotographystyleisintendedtoshowSamsungproductsinasimpleandbeautifulway.Theindustrialdesignisthehero.Aplatinumbackgroundshouldbeusedasabackdropforallproductphotography.ThereshouldbeNOshadowsorgradientsinthebackground.TheouteredgeoftheproductshouldalwaysbedarkerthanthePlatinumbackgroundtoensurethattheproductshapeisclearlyvisible.Thisisespeciallyimportantwhenphotographingawhiteorlightgreyproduct.Thereshouldalwaysbeatleasta15%valueofblack.PhotographyanglesAccelerationangleTheangleseeninthekeyvisualshotismeanttomimictheaccelerationangleofourwordmark.ThisdramaticangleworkswellwiththeProductFrames,unitingthesystemwithacommonfeatureacrossallproducts.Theaccelerationangleiscertainlynottheonlywaytophotographtheproduct,butitmustbeconsistentlyusedforkeyvisuals.StraightProductsoftenneedstobephotographedstraight-ontoshowcertainfeatures.Theseshotsareinadditiontokeyvisualshots.Thesamelighting,edgedefinitionandbackgroundcolorapplytotheseshots.ProfileWhentheproductisseenfromtheside,it’salwaysbesttoshowaslightangleofthefrontofthedevice.Thisallowstheviewertoseemoreproductdetail. BalancedlightingOpposingsubtlegradationsLightingthatframestheproductinalternatinglightanddarkcontrasthelpstobuilddramaanddefinetheproductagainstasimplebackground.ContrastingmaterialsBalancedlightingcreatescontrastinmaterialsandallowstheproductdetailstobevisible.EachproductisdifferentAllproductshaveverydifferentmaterials,finishesandcolors.Sotheartdirectionofeachproductmustbefine-tunedindividuallytogetthebestvisualrepresentation. Photographydon’tsDONOTusehardlinesforhighlights;thereshouldbeasubtlegradationfromlighttodark.DONOTshootkeyvisualswithinteriorlightson;onlyinterfacedisplaylightscanremainon.DONOTuseharshlinestoshowchromefeatures.Usesubtlegradationsofwhitetogrey,andsparinglyusesomedarkerlines.DONOTcreatereflectionsoftheproduct. DONOTcreatedropshadowsoftheproduct. DONOTusestrongshadowsacrossaproduct.Everythingshouldbelitevenlytoshowoffallfeatures.DONOTshoottheproductwithheavyshadows.DONOTbrighthighlightsthataretooblownout.KeepitfreshandcolorfulOurobjectphotosshowsimplecompositionsofrealobjects.Theyhelpcommunicatespecificproductbenefits.88DesignElements|ObjectPhotosObjectphotosObjectsastheyexistImagesshotspecificallyforWordFramesshouldberealisticandnaturallyvibrant.Ideallytheyshouldbeshotonwhitebackgroundsastheyappear—notoverlyarranged.Cropintotheimagetocreatenaturaltexture.CroppedobjectsCropped-increatesacolorfultextureOrganizedinapackageLooseonatable94 Framesintroduction96 UsingFramesinlayouts98 ProductFramelibrary100 ProductFramelayouts102 Experiencelayouts106 Productlayouts110 Reflectlayouts114 SimpleFramelayouts124 WordFramelayouts130 Framelayouts—stepbystep138 Framelayoutclearspacerules142 FramelayoutreferenceguidesLookthroughtodiscoverFramesarethekeydeviceatthecenterofournewvisualidentity.Viewerslookthroughframestodiscoverthepossibilitieswithin.Therearethreetypesofframes.ProductFramesProductFramesaccommodateavarietyoflayoutsandaretheFramesystemofchoice.Theyareusedacrossallmediatypes.SeeProductFramelayoutspages100–113.TheSimpleFrameTheSimpleFrameprovidesalargerrevealofpossibilities.Itisnotcategoryspecific.Itisdynamicandcanadapttoanyformat.SeeSimpleFramelayoutspages114–121.WordFramesWordFramesrevealnaturallyvibrant,premiumtextures.TheyareusefulincommunicatingboldmessageswhenalifestyleimageandProductFramecombinationdoesnotwork.SeeWordFramelayoutspages124–129.UsingFramesinlayouts Framelayoutdon’tsFramesarethekeyelementsincreatinglayouts.BelowisachartthatshowsdifferentFrameoptions,theircorrespondinglayouts,andvariationsuponlayouts.DONOTuseproductphotographythatfacesthesamedirectionastheFrame.DONOTcropProductFrames.DONOToverlapFramesandproductphotography.DONOTcreatecustomFrames.ProductFramelibraryTheProductFramelibrarycontainstheassetsyouwillneedtocreatemasksforcommunications.Thematrixtotherightprovidesvisualexamplesandfilenamesforeasyreference.Seepages100–113forProductFramelayoutexamples.Seepages130–141forguidanceonassemblinglayoutswithProductFrames.Note:ProductFramesareapprovedpiecesofart.Ifyourproductcategoryisnotrepresentedhere,refertocontactdetailsonpage164torequestnewart.DONOTuseSamsungFramesortheirreversestatesasicons.IntendeduseisasaFrametoseethrough.MobileHorizontalmobile_mask_horz_left.aiMobileHorizontalmobile_mask_horz_right.aiMobileVerticalmobile_mask_vert_left.aiMobileVerticalmobile_mark_vert_right.aiLaptoplaptop_mask_left.aiLaptoplaptop_mask_right.aiMonitormonitor_mask_left.aiMonitormonitor_mask_right.ai Cameracamera_mask_left.aiCameracamera_mask_right.aiWasherwasher_mask_left.aiWasherwasher_mask_right.ai TVTV_mask_left.aiTVTV_mask_right.aiFridgefridge_mask_left.aiFridgefridge_mask_right.aiProductFramelayoutsProductFramelayoutsaccommodatevariousformats—print,webandoutofhome.Examplesanddetailsonhowtocreatelayoutsareoutlinedinthefollowingpages.ProductFrameProductFramelayoutsExperiencelayoutProductlayoutReflectlayoutExperiencelayoutoverviewTheExperiencelayoutplacesemphasisonpossibilities.- TheFrameshouldbemuchlargerthantheproductandcenteredwithinthelayout.- TheFrameshouldsitslightlyhigherthanthemiddleofthelayout.- MaintainanoticeabledistancebetweentheproductandtheProductFrame.Seepages130–141forlayoutdetails.Seepages130–141forlayoutdetails.ExperiencelayoutexamplesTV ComputingPrintad WebbannerHomeAppliance MonitorsBillboardPhoto HomeAppliance105ProductlayoutoverviewTheProductlayoutplacesemphasisontheproduct.- TheproductshouldbemuchlargerthantheProductFrameandcenteredwithinthelayout.- Theproductshouldsitslightlyhigherthanthemiddleofthelayout.- MaintainanoticeabledistancebetweentheproductandtheProductFrame.Note:Usefocusedlifestylephotographywiththislayouttoensurelegibilityatsuchsmallsizes.Seepages130–141forlayoutdetails. Seepages130–141forlayoutdetails.ProductlayoutexamplesMobile ComputingPrintad WebbannerHomeAppliance MonitorsBillboardPhoto HomeAppliance109ReflectlayoutoverviewTheReflectlayoutplacesequalemphasisonproductandpossibilities.- TheReflectFrameisanequalsizetotheproductphotograph.- TheFrameandproductfaceinoppositedirectionsandalignhorizontally.- MaintainaminimumdistancebetweentheproductandFramethatisapproximatelytheS-widthoftheFrame’slettermark.Note:Reflectistherecommendedlayoutforprintspreads,asitallowsequalemphasisonproductandpossibilities.Seepages130–141forlayoutdetails. Seepages130–141forlayoutdetails.ReflectlayoutexamplesTV ComputingSpread WebbannerHomeAppliance MonitorsBillboardPhoto HomeApplianceSimpleFramelayoutsTheSimpleFrameprovidesalargerrevealofpossibilities.Itisnotcategoryspecific.Itisdynamicandadaptstoanyformat.SimpleFrame SimpleFramelayout SimpleFramelayoutoverviewTheSimpleFrameartworkisincludedinyourkitofparts(SimpleFrameArtwork.ai).Thesuppliedartincludesbuilt-in10°anglesandroundedcorners,howeveryouwillneedtoadjusttheartworktosuityourneeds.Note:Seepages130–141forlayoutdetails.Seepages130–141forlayoutdetails.117UsingtheSimpleFrameTheSimpleFrameisdynamic.Eventhoughitmovesandscalestoanyformat,therearerulestofollowwhenusingtheSimpleFrame.SimpleFramedon’ts ProportionAlwayspreservetheoverallproportionsand10ºaccelerationangleoftheSimpleFramewhenresizing.ShapeWhenchangingtheshapeoftheSimpleFrame,selectcornerpointsandonlymovethemvertically.Movingpointshorizontallywillbreakthe10°accelerationangle.DONOTscaletheSimpleFramehorizontally.DONOTscaletheSimpleFramevertically. CornerradiusThecornerradiusoftheSimpleFramerelatestothesizeoftheSamsungwordmarkinyourlayout.Step1:Inyourlayout,measurethecapheightofthe“N”intheSamsungwordmark.Step2:WiththeSimpleFrameselected,openIllustrator’sAppearancepaletteandenterthecapheightvalueintotheRoundCornerseffect.DONOTshowtheentireSimpleFrameartwork.DONOTusesharpcorners. DONOTmakethecornersoverlyround.SimpleFrameexamplesMobileComputingHomeAppliance Photo TV HomeApplianceSimpleFramevariationsWebbannerWebbanner WebadMagazineadwithwhiteleftedge MagazineadwithwhiterightedgeWordFramesWhenlifestyleimageryisnotsuitableforcommunicatingamessage,WordFramesprovideanalternative.WordFrame WordFramelayoutWordFrameoverviewSamsungInterFaceBlackispairedwithanaturallyvibrant,crispimage.Thekerningisverytightsoaneffectivewindowcanbecreated.Keeptypeminimalforimpact—onlycreateFrameswithonetothreewords.POSSIBILITYOnlyuseSamsungInterFaceBlacktocreateWordFrames.Note:FormoreinformationonWordFrametypography,seepages48–49.Theimageisrecognizablethroughthetype,butisnottoodetailedsoastomakereadingtheworddifficultorobscureitsmeaning.POSSIBILITYStep1:Setthetrackingto-100inIllustratororInDesign.POSSIBILITYStep2:Kerningbetweensomecharactersshouldbeadjustedtoensurelegibility.WordFramescanbereversedandcombinedwiththeSimpleFrame. POSSIBILITY Step3:LeaveplentyofwhitespacearoundtheWordFrame.DONOTreveallifestyleimagerythroughWordFrames.WordFrameexamplesWordFramesworkverywellinPointofSalecommunicationsthatneedtoquicklyandboldlycommunicateproductfeatures.Framelayouts—stepbystepThefollowingpageswilltakeyouthroughdetailedstepstocreateFramelayouts.FramelayoutsSamsungFramelayoutsarecomposedofthreelayers:Message,Discovery,andPossibility.Messagelayer Discoverylayer(Frame) PossibilitylayerLayoutstructureWhiletherearevariousFramestyles,alllayoutstructuresusethesamebasicrulesandarchitecture.MessagelayerTheMessagelayercontainstheSamsungwordmark,aheadline,bodycopy,productnamesandproductphotos.DiscoverylayerSamsungFrames—Product,SimpleorWord—existontheDiscoverylayer.TheFrameissurroundedbyasubduedversionofthePossibilityimage.PossibilitylayerThePossibilitylayercontainsphotography—thisisthestorylayer—whereaperson,orpeople,areshowninteractingwithSamsungproducts.10°accelerationangleDiscoverylayer(Frame)PossibilitylayerMessagelayerAssemblinglayoutsThefollowingstepsareanexampleofassemblingan8.5-by11-inchlayoutforamobileproduct.LayoutfilesarecreatedinIllustratorwhilephotographyiseditedinPhotoshop.Step1:SetupGatherphotographyandProductFramefromassetlibrary(suppliedinyourkitofparts).CreateanewIllustratorfilefordesiredformat.+ +Step3:MessageAddheader,logoandparagraphcopytofinishtheMessagelayer.Note:Refertopages136–141forsuggestionsoncopyplacementandclearspacerules.Illustratorfile IllustratorfileStep2:LayoutConsulttherespectiveProductLayoutmatrixonpages142–147todeterminewhichlayoutworksbestforyourformat.Arrangeyourlayoutelementsaccordingly.TheSimpleFrame:IfcreatingaSimpleFramelayout,ensurethecornerradiusrelatestotheSamsungwordmarkcapheight.Refertopage118forSimpleFrameradiusguidance.Step4:PossibilityPositionlifestylephotoundertheProductFrameartwork.ThefollowingpagewillassistyouincompletingtheDiscoverylayer.Illustratorfile IllustratorfileAssemblinglayouts:DiscoverylayerThedepthoffieldandwhiteoverlaywillhelptheviewerfocusonthePossibilityrevealedthroughtheDiscoverylayer.ThesestepswillwalkyouthroughthecreationoftheDiscoverylayer.Step5:ReformatOpenyourselectedlifestylephotographinPhotoshop.IncreaseCanvastothesamedimensionsastheIllustratorArtBoard,centeringtheimage.SaveyournewPossibilityPSD.Step7:OverlayCreateanewlayer.FilllayerwithWhite.AdjustWhiteFilllayeropacitybetween75%–85%dependingonthedarknessoftheimage.originalimage75%opacity85%opacityPhotoshopfile PhotoshopfileStep6:BlurCreateanewlayergroupcalledDiscovery.DuplicatethePossibilityLayerintotheDiscoveryGroup.Applya42-pixelGaussianblurtothePossibilitycopy.RenamelayerasBlurred.Note:42-pixelGaussianblurisbasedon300DPI.300DPI=42-pixelblur150DPI=21-pixelblurStep8:ExtendimageandsavefileCreateanewlayer.Usingtheclonestamp,extendtheimagetofilloutthecanvas.Theimagedoesnottobeexact,butitshouldhaveasenseofbelongingtothesamephoto.SavetheDiscoveryPSD.Photoshopfile PhotoshopfileAssemblinglayouts:finishingtouchesThesestepscoverfinalizingalayout.Step9:UpdateReturntoIllustrator.UpdatethePossibilityimagewithyournewPossibilityPSDfile.Note:Iftheimagehasshifted,repositionitundertheProductFrame.Step11:DiscoveryCopythePossibilityimageandpasteitbehindtheClippingMask.ReplacethecopiedPossibilityImagewiththenewlycreatedDiscoveryPSD.Note:ThisensuresthePossibilityandDiscoverylayerarepositionedexactlyatoponeanother.Illustratorfile IllustratorfileStep10:MaskCreateaClippingMaskfromtheProductFrameandPossibilityimage.Step12:FinesseReturntoyourPSDDiscoverylayergroup.Createanewlayer.Usingalarge,softbrush,paintwhitebehindtheMessaginglayerelementstoensurelegibility.Thewordmarkshouldappeartobeonanalmostwhitebackground.SavetheDiscoveryPSDandupdateyourIllustratorfile.Yourlayoutiscomplete.SavetheIllustratorPSD.Illustratorfile IllustratorfileFramelayoutclearspace:ProductFrames Framelayoutclearspace:SimpleFrameProductnameandcopycanmovetorighttoaccommodateimageifrequired.Insomecasestheproductnamemayneedtostack.Seepage48formoredetails.Respecttheclearspacebetweenimageandproductnamewhenadjustinglayouts.MobilelayoutsUsethefollowingmatrixtohelpyouselecttheappropriateFrameforyourMobilelayouts.TVlayoutsUsethefollowingmatrixtohelpyouselecttheappropriateFrameforyourTVlayouts.Portrait Landscape Vertical Horizontal Extreme Extreme Portrait Landscape Vertical Horizontal Extreme Extreme Vertical Horizontal Vertical HorizontalNotebooklayouts. Refrigeratorlayouts.Portrait Landscape Vertical Horizontal ape Vertical Horizontal Extreme Extreme Portrait Landscape Vertical Horizontal Extreme Extreme Vertical Horizontal Vertical Horizontal148 149External152 TVendtag153 PlanetFirst154 SymbolsInternal160Presentation162 Emailsignature163 Legalinformation164 Contactinformation151Communications|ExternalTVendtag PlanetFirstTheSamsungTVendtagisamemorableandidentifyingsignaturethatisplacedattheendofallglobalTVCsandpromotionalvideomaterials.Itconsistentlyreinforcesourbrand.- IntegratetheendtagattheendofallTVcommercialswithasmoothtransitionfromthelastscene.- Endtagwillbeupdatedbytheendof2013.OurPlanetFirstlogorepresentshowwecanevolveourcurrentlogostoincorporateelementsofournewvisualidentitysystem;SamsungInterFaceiscombinedwithcolorsfromourprimaryandsecondarycolorpalettestogivePlanetFirstanoverallSamsung-brandedlook. EndtagSequenceandtimingguideTwoversionswithdifferenttimelengthsareprovided:Threeseconds(for:30and:20TVCommercials)Samsunglogoappears.Twoseconds(for:15TVCommercials)Samsunglogoappears.Makeiteasy.Oursymbolsareclearandeasytounderstand.Theyinvitepeopletodiscoverourproducts’featuresandbenefits.SymbolsSymbolsareusedtocommunicateproductfeatures.Theyshouldbesimple,conveythebrandmessage,andasafamilyshouldlookcoherent.SkyBlueistheprimarycolorforeachsymbol,however,symbolscanbecreatedinothercolorsforadynamicrangeortocolorcode.Gradientsofthecolorareusedtoadddepthandmotiontothesymbols.OrientationColor55%SkyBlue80%SkyBlue100%SkyBlueUseonaSkyBluesolidbackground.UseonaWhitebackground.15%SkyBlue35%SkyBlue100%SkyBlueMorebrandedwithSkyBlueSymboloptionsProvidesamoreopenstyleSymbolssecondarycolorsUsesecondarysymbolcolorswhenhighlightingindividualfeaturesisimportant,orforcolor-coding.55%Ivy80%Ivy100%Ivy55%Lotus80%Lotus100%Lotus55%Berry80%Berry100%Berry55%Sun80%Sun100%Sun55%Plum80%Plum100%Plum55%Coal80%Coal100%CoalSymbolexampleonrefrigeratordoorusingPrimaryColorsetforbrandingconsistency.SymbolexampleonrefrigeratordoorusingSecondaryColorsetwhenhighlightingindividualfeaturesisimportant.PresentationTheSamsungpresentationisakeycommunicationdevicebothinternallyandexternally.Templateshavebeenprovidedandthecontentwithinshouldbeadheredtoinordertomaintainaconsistentbrand.Emailsignature LegalinformationTheSamsungsignatureshouldbeusedattheendofallemailcommunications.TheSamsungwordmarksitsabovethenameandcompanyinformation;allcopyisflushleft.ThisdocumentisintendedforSamsunginternalpurposesonly.Theinformationcontainedhereinisproprietaryandconfidential.Anyuse,copying,retentionordisclosurebyanypersonotherthantheintendedrecipientortheintendedrecipient’sdesigneesisstrictlyprohibited.©2013SamsungElectronicsCo.,Ltd.EmployeeName:11ptArialRegularisusedfortheemailsignaturenameandthecolorisBlueRGB6/137/216.Companyinformation:11ptArialRegularisusedforthecolorisGreyRGB117/120/123.ContactinformationTheseguidelinesaretheproductofacollaborativeeffortacrossallSamsungstrategicbusinessgroups,keyfunctionsandregionaloperations,includingtheSamsungGlobalMarketingOperations,BrandCouncil,andBrandAdvisoryGroup.Formoreinformationregardingbrandguidelinecontent,contact:Brandstrategygroup,GMObrandteam@samsung.com上海翻译公司完成艺术专业领域英文翻译世联翻译-让世界自由沟通！专业的全球语言翻译供应商，上海翻译公司专业品牌。丝路沿线56种语言一站式翻译与技术解决方案，专业英语翻译、日语翻译等文档翻译、同传口译、视频翻译、出国外派服务，加速您的全球交付。世联翻译公司在北京、上海、深圳等国际交往城市设有翻译基地，业务覆盖全国城市。每天有近百万字节的信息和贸易通过世联走向全球！积累了大量政商用户数据，翻译人才库数据，多语种语料库大数据。世联品牌和服务品质已得到政务防务和国际组织、跨国公司和大中型企业等近万用户的认可。