Pan Shu is a 34-year-old photographer who spends months working in western Sichuan province every year. “As an outdoor photographer, my down jacket easily gets dirty,” Pan said, “but the military-style coat is quite durable (耐用的). I feel free to go and pose however I want without worrying it will get dirty or worn out.”

34岁的潘树是一名摄影师，每年都会有几个月在川西。潘树说：“作为一名户外摄影师，我的羽绒服很容易弄脏。但军大衣很抗造，我可以自由地去摆任何我想要的姿势，而不用担心它会变脏或磨损。”

Now the coat is an indispensable (不可或缺的) part of his equipment. “Besides, it looks quite handsome surrounded by the brown mountains and blue skies,” Pan added.

现在，军大衣是他装备中不可缺少的一部分。潘树说：“而且，在绵延的山脉和蓝天的映衬下，军大衣看起来酷极了。”

This trend signals a shift from consumerism (消费主义) to practicality. “It’s all about whether the product can meet my needs at an affordable and reasonable price,” said Liu Xinrui, a 15-year-old student from the Wuhan Britain-China School. 

这一趋势标志着很多人从消费主义到实用主义的转变。一名来自武汉的15岁学生表示：“买东西要看它的性价比，以及价格是否合理。”

“The school I attend emphasizes economic studies. We are trained to study how brands operate so that we can see through their hype (炒作),” Liu said. She and her friend often compete to see who can buy the same product at a lower price. “We simply don’t want to be ripped off (被宰).”

她说：“我们在学校会学到经济学课程，学习品牌如何运作。因此也能看清品牌的炒作。”她和朋友们还会经常比较，看谁能以更低的价格买到同样的产品。“我们只是不想被宰。”

More and more youth are waking up to the trap of consumerism. Although consumption is inevitable (不可避免的), it is important to focus on your needs first ‑ don’t let simply satisfying your desires become your main pleasure in life.

越来越多的年轻人开始意识到消费主义陷阱。消费之前，先想想自己的需求，不要让满足欲望控制了你。